Most people tend to have a somewhat misinformed look at what advertising agencies do, and this is probably because all they know about the profession is the representation of these agencies on various forms of media. What's more, if you think the way we look at traditional ad agencies isn't accurate, imagine how completely 'off' we are regarding the nature & work of internet advertising agencies.
Up to this point, we've only discussed the general public's misconceptions, but for companies who rely on advertising to stay in business, knowing what internet advertising agencies do, especially in this tech-savvy day and age, can mean the difference between marginal success & gaining the upper-hand on the competition.
The one mistake that companies often make is deciding that they are just as capable of accomplishing the same advertising success as any third-party firm, and while there may be some level of short-term positive results, it's the long-term impactful results that seem just out of reach. Here is where internet ad agencies truly shine. Their job isn't to only make you successful now; they want to make your company rock for the long haul.
So, what exactly do internet advertising agencies know more than you? Here are a few things to consider:
The Internet – For most people, going online means nothing more than just checking out their favorite website, reading online, forums, or commenting on the pictures of someone's cute baby. As it turns out, there is a massive amount of data that is being logged and moved around with each of your keystrokes and mouse-clicks. This is the type of data that web-savvy ad agencies know like the back of their hand.
Gaps in Production and Consistency in Content – If you don't post on your social media accounts, you start losing followers. If you run your ads through social media posts & there are gaps, you're risking more than a loss of followers – you're losing customers.
Provide A New Perspective on Your Company – In the same way we don't laugh when we try to tickle ourselves, it is hard for companies to have an objective look at how they do business. Having a third-party agency come in can give you a fresh look at where you are and where you need to be.
Access to Update Technology and Industry Knowledge – Even if you have a cool I-device or desktop computer, you just don't have the right software to get the data you need for targeting specific customer groups. You also aren't up-to-date with advertising as an industry. Ad agencies do this for a living, and all this knowledge can be at work for you.
Internet advertising agencies have become the new norm in business these days because they are the perfect amalgamation of the "old-school" approach of getting the attention of prospective customers and being able to use their knowledge of 21st century technology to meet your company's goals. It can be tempting for you to believe that you can do it all yourself, but choosing to work with one of these agencies can be one of the most important investments in your company that you can make.