In business, you have to stay current on the technology that is available to market and advertise products and services. Along with understanding the tools and options, a business has to be ready to use it to the advantage correctly. Many ad agencies want to follow the beaten path and are happy to take your hard-earned money for a standard job that won't necessarily reach the customers that need to be reached. With a quality PPC campaign and some preparation, you can be sure you get the right exposure and needed traffic boost. Here are three things you should do before launching a pay per click advertising campaign.
- Plan and organize information accordingly
- Using geographical regions
Many sites come with the option of setting geographical regions. Having these settings set precisely makes a paid search much more efficient and ends up saving money and prevents unqualified clicks which waste resources, squander potential first time opportunity, and discourage customers.
A paid search set up will work best when different groups and targets have been identified and targeted individually instead of a single burst of words lumped together into one. This allows for multiple intake via different logic paths as well as provides you a method of tracking and analyzing that will come in handy down the road.
- Using negative keywords
Taking some time to hone in on your particular service will reveal the correct keywords as stated above. However, some ideas are too broad and will divert too much traffic away from your intended audience as well as lead to unsuccessful searches. Creating a list of words that are affiliated with your product or service but rule yours out, called negative keywords, is a good way to focus the search "lens" and make sure you are zeroing in appropriately.
If you have done the aforementioned tips you will be able to track your progress in the form of valuable data. This data will give you click rates, location, and be able to show you which of your online ads in your campaign are getting the job done and which ones need to moved elsewhere. The use of data allows for a fluid and living process that can fine tune itself and continue to increase in efficiencies and effectiveness.
- Optimized websites
You can do all of the previous steps and miss the point that counts by having a badly set up or unappealing website. Having sites that are well updated with interesting content, good copy, strong calls to action, and solid logos and branding will be essential to converting clicks.
Use these three steps before you set up your ad project and watch your success increase.