Are you a small business owner and are wondering how to create brand awareness for your product with very little input? Pay Per Click Advertising or PPC is the way to go. This form of advertising involves placing your advertisement on the search engine result page without having to pay for it beforehand. As the name suggests, payment is made only when a customer clicks on your advertisement. This in fact is a strategy which gets you results super fast! Other strategies like SEO take their own sweet time and the uncertainty of the campaign strategy also needs to be considered. So not only do you get to create brand awareness, but you also see the results relatively sooner than SEO! An effective PPC campaign can benefit small and relatively new businesses immensely.
So how do you set up a good PPC campaign? For starters, you need to fix a budget. You need to be absolutely clear as to how your money will be spent on bidding for ad words for instance. The rule that you should be following is the amount spent on a click should always be lesser than the profit that you earn from it. Follow this rule and you will never go wrong.
The next key point is to find the correct keywords to bid for. Bidding for generic keywords means that you end up spending more money. Finding and bidding on product specific keywords will help you reduce your investment in the advertising campaign. Google provides an estimate for cost per click and also searches per day for the given keywords.
Describing your advertisement aptly is also an added bonus. You are required to provide a description for your advertisement. The more precise it is, the better it is for your campaign. Your description should adhere to the rules set by Google. For example unnecessary capitalization, repeated keywords are not allowed by Google. Your content needs to be to the point and grammatically correct.
Your advertisement will have a quality score. This is decided on the basis of parameters like quality of content, performance of the ad and the ad itself. The older your ad is, the better you figure in the quality score. Also the keywords that you bid for should be present in your ad and the website where you direct your ad to. Since you also have the option of picking the demographics, location to which you want to spread your ad to, make the most of that. A good quality score can reduce your cost of investment.
A very vital pointer here is keeping constantly updated with the strategy. The bidding prices are constantly changing. Not keeping a track could mean that you could be outbid. Keeping a track constantly would mean that if by chance there is a drop out, you could reduce your bidding cost.
This is an ever changing medium of advertisement. To get the best out of it, constant effort is involved with someone who has a complete understanding on the matter.