Paper cup advertising is gaining widespread popularity across the world. While the big players in the market are playing it hard in the online segment flooding social networking websites and other touch points with their sponsored ads, the startups can benefit with paper cup advertising, which proves to be quite an effective return on investment.
There is no denying that internet is taking this age by storm. People spend large quantum of time over it, which is a potent opportunity of advertisement for many brands across. However, for startups this in no way attests to a significant brand exposure. The underlying reason for this maybe is the overdone rush of ads by various brands often for a similar cadre of products. In addition, internet offers choices galore so brand attention gets divided and even turns out to be negligible in some cases.
On the other hand, the medium of cup advertising brings in undivided exposure for a brand. Most of the people working in the corporate sector are habitual to the ‘caffeine kick’ during their office hours. In the midst of tight work schedules, those 15-20 minute tea/coffee breaks extend priceless respite, which is followed by the scuttlebutt about the things happening around. It is within this time frame that cup advertising does its trick.
Not only does it strike at the right time but it also targets the right set of people with customized geographic coverage. For instance, a new education center in a particular city offering tuition services can comfortably offer the cups for free used to serve tea, coffee or cold drinks to an educational institute such as in a college canteen or restaurants in the vicinity. This way, they successfully reach students, their targeted set of audience and also get noticed among them.
Paper cup advertising has a high success ratio in comparison with other offline marketing strategies as well. In fact, it has the potential to kindle brand recall since graphics and content printed on a paper cup is most likely to be discussed and acted upon (when a call to action is provided). It is so because there are very few chances of it getting unnoticed. If a brand uses flyers, brochures, pamphlets, etc. among offline strategies for advertisement, there may be a possibility that people throw them without even reading. However, having their favorite beverage in hand, they do spend 5 – 7 minutes upon its consumption, offering ample time to the ad to get noticed.
Business startups often come across paucity of resources since on one hand they have to manage the manpower deployed and on the other hand, they have to take their business through, following steep marketing tactics. Resorting to paper cup advertising, they can also save a lot on their advertising and marketing costs and that too with a significant expectancy of success. Coffee cup advertising is pretty reasonable. Even with a narrow budget, it offers broader benefits.
You see, there are lots of creativity lovers out there. This also becomes a reason why paper cup advertising invites people towards a brand rather than pushing them away from it. If an ad is put creatively on a paper cup, it is bound to impress those who value creativity. So, even if some audience is not being exactly targeted, they can also be brought in for the brand with creativity displayed on a small canvas a paper cup offers.
To cite an example, there is this lingerie and nightwear brand Clovia that has had a successful paper cup advertising campaign. Two years after its inception, Clovia decided to take the next step forward and hence attempted to expand its marketing horizon through paper cup advertising. The advertisers subtly putting the brand Clovia and its essence on the cups was something incredible to watch.
So, if you are also running a startup, maybe paper cup advertising comes to your advantage like it has come for others.