So, how do you draw attention and find the middle ground for successful advertising copy? Glad you asked. You about to discover some great techniques for creating advertising copy that works.
There's no question that writing copy that's good can be challenging. To begin with, it's important to understand the benefits and features of your product or service. It will make it much easier for you to promote it if you know at least what its highlights or perks are – you know precisely the description of what about it is you are going to promote.
When you are writing ad copy the objective is to get the reader to take action such as buying the product, signing up for the newsletter, etc. This is also where a great deal of an ad copy falls down.
For example, a copywriter does a great job of promoting the product / service but then forget the "hook" at the end that's going to convert the reader into a customer. And at the end of the day, it is all about conversion rates.
Once you have written your ad copy, you need to ask yourself, does my ad copy stand out? Will it get noticed? Is it more vibrant, better, appealing than the competitions? If the answer is yes great, you are on the right path, but if you answered no, you'd need to go back and work on your content some more.
Whatever you are selling there's probably a dozen other people selling the same thing so you have to be able to make your ad more appealing, without just filling it with a bunch of hype, and you certainly don't want to be dishonest in what you are saying.
Let's look at another example, let's say you are writing ad copy for an e-book that you will be selling about writing internet marketing, you create ad copy that says, "Learn how to Write Good Adverts Online." Now there is nothing wrong with that, except it's pretty 'run of the mill' or common and so it's not going to jump out and grab those web surfers and convert them to customers.
What if you wrote it to say, "Are you Tired of Ads That Flop – Create Ads that Sell!" Wouldn't that be far more catchy and likely to convert your web traffic into leads?
Therefore, in order to write good ad copy that works, you need to stand out, and also need to do that honestly but efficiently.