With over a billion registered users and counting, Facebook has gradually transformed from a simple social site to one of the largest advertising platforms you can imagine. You actually have access to a number of tools that enable you to advertise you business to millions of potential customers you can count on to succeed in online business in terms of increased possibility of securing sales for your product(s) or service.
Successful Facebook advertising involves a number of several critical steps and the first of these is registration. Whether for personal or business, use of Facebook requires that you register with your email address and a password. This is in addition to other your specific details. It is only after successful registration that you can have access to Facebook. It is from your personal Facebook page that you can create your business page where several business tools are put at your disposal.
The second step to successful Facebook advertising lies in gaining a reasonable number of friends or followers. You need to realize that successful advertising on Facebook is not about making direct sales but creating relationships first. All that Facebook is about is relationship marketing. It is therefore very important that you gain a reasonable number of followers before you embark on advertising your business, product(s) or service. The benefit of having a reasonable number of friends or followers lies in the fact that they will be able to comment, share or like your business, product(s) or service once you introduce the same.
The third step and which is probably the most important one is in creating your business Ad(s), product Ad(s) or service Ad. This you can do by making use of Facebook’s Ads creation tool available to you. Creating content-rich posts about your business or product is also very important. Because you already have a reasonable number of friends or followers, they will be able to share, comment or like your ads, actions that have the positive effect of popularizing your business and attracting more followers.
Although the above three are the most important steps you need to follow to successfully advertise your business on Facebook, there are very important issues you need to work on to succeed in your Facebook advertising efforts. The first of these is to understand your target market. You seriously need to define your target market in line with the several targeting factors that Facebook offers. Such targeting factors include location, age and interest among other factors.
A second issue you need to consider is size of your advertising budget. It is no secret that there are thousands who have spent significant amount of money advertising on Facebook but have failed to realize advertising success. It pays to set a Facebook advertising budget that you can comfortably manage. The ideal scenario is to set a long-term advertising budget (regardless of how low it may be) instead of spending a significant amount within a short time.
Advertising on Facebook requires that you closely monitor the performance of your advertising campaign(s). Because you may not make any sales at the start of your advertising campaign, it is important that you monitor the number of fans, likes and comments that your advertising attracts. Visiting Facebook’s Ad Report Area gives you the opportunity to download three very important reports; responder profiles, responder demographics and advertising performance.