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Coffee Cup Advertising As a Type of Specialty Advertising

Coffee cup advertising is one of the strongest mediums in which to deliver a message as thousands of people every day purchase it. In the US, coffee cup advertising is the fastest growing outdoor advertising segment. Coffee is personal. It stimulates thoughts and engages the consumer in a way and mindset that no other media can. Coffee makes you feel good about yourself.

Coffee cup advertising is effective in three key ways. One is that you’ll get high impact on the brand promotion. Visibility and another chance to digest a brand’s message are repeated each time a sip of the drink is taken. Another one is that coffee cup advertising delivers a truly interactive brand to hand experience that engages your primary target audience whilst during their working day. Lastly is the average view of 4 per cup that’s visible to street traffic and office mates.

Coffee cup advertising provides brands a dynamic and targeted form of marketing collateral that gets directly in the hands of their target market. Promotional coffee cups can be used to focus on the nation’s workforce during working hours where and when brands choose. This economical advertising media produces an average dwell time of 10-20 minutes.

It’s the least expensive way to advertise on restaurant coffee cups. Your business ad runs for 1 full year for a little over 3 dollars per week. Countless people read your ad every single day all year round. People take time to read your ad word for word because they’re stuck in a restaurant or diner booth with nothing to do until their food arrives after ordering their meal. If for no other reason than out of sheer boredom, the restaurant customers will pick up the diner cup because they instantly notice that ads are printed on all the cups and they will get it and read the ads. This is actually the point to advertising. To get your potential client to pay direct attention to whatever it is that you are advertising. This really works! You can’t find any other kind of advertising that will directly reach more people for less money in any advertising media anywhere.

Coffee cup advertising is a kind of specialty advertising. There are many different forms of advertising. Examples are advocacy, comparative, cooperative, direct mail, informational, institutional, outdoor, persuasive, product, reminder, point-of-purchase, and specialty advertising. Niche advertising like paper cup advertising can be a kind of sales promotion designed to increase public recognition of a company’s name. It’s just like branding your company into people’s minds through the items they use every day. A company may have its name put on a number of items, such as coffee cups, caps, glassware, gym bags, jackets, key chains, and pens. The value of specialty advertising differs depending on how long the items used in the effort last. A lot of companies are successful in achieving their set goals for increasing public recognition and sales through these initiatives.

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