Seems every online marketer wants to know how to drive traffic to their website at an effective but affordable cost. Since the inception of Internet marketing there has been one standby tactic that has worked exceptionally well to boost online presence – and that's banner advertising, especially the 468 x 60 pixel sized graphical banner.
Yes, online banner advertising still remains a foundation of many Internet marketing campaigns as a well-designed banner can motivate users to learn more about a product and introduce a brand's identity to thousands of consumers.
No longer static billboards, banners now boast both animation and interactivity to engage viewers and extend the impact of every impression. Now in direct competition with rich media, the 468 x 60 pixel banner has remained high on the list of online entrepreneurs.
In order to be successful at banner advertising the question of relevancy must be analyzed. While most existing ad networks do enable advertisers to customize campaigns using a rather basic process of eliminating categories of business where they do not want to appear, very few advertisers actually do so. Some just want maximum exposure at any cost.
Unlike static or mildly animated GIF banner advertisements typically used in the 468 x 60 banner, rich media can enable users to interact with the banner. Some popular rich media ads are created with Flash technology and can generate clicks. Development and maintenance for interactive advertising however is generally more costly and typically out of budget for smaller companies.
While many online marketers are seeing the glamor of interactive advertising, banners remain a useful tool for cost-conscious marketers looking to increase brand awareness. The quality of banners and the understanding of where they will appear are important in any company's decision to implement them in their advertising campaigns.