As any company begins its ascent to the top in its respective industry, it must be absolutely essential to include room for PPC advertising. Online success is the hallmark of the later part of last century and certainly that of this century. Without a successful website, you are, in essence, toast. Whether you want to deem it a sign of the times or not, the fact remains that unless you have a website that has meaningful traffic, you are invisible to the world.
The careful businessperson in you may still be reticent on pulling the trigger to include PPC in your online marketing strategy, but here are five reasons it might be a good bet to make PPC work for you & your online success:
1. You Get Quicker Results – When it comes to using your standard SEO strategies, you are doing all you can to set up your website for sustained activity. The value of using PPC advertising is that you can capitalize on matters pertinent to time, season, or strict schedule, and you get results faster. PPC also gives you a reliable website traffic, whereas general SEO practices are based on the idea of building and tweaking.
2. PPC Benefits Your SEO Strategy – Search engine optimization works off of the notion that you're able to isolate keywords whose use will cultivate a funnel to your online presence. By utilizing PPC as part of your online marketing, you're able to get even more keywords and specific search terms that will undoubtedly make the SEO-related traffic to your site increase.
3. PPC Makes Your Online Marketing Have a Bigger Reach – If you look around, you'll note that businesses are always trying to vary their online presence through forms of social media. Each platform is a way to reach an audience, and the same idea can be thought of in terms of PPC & SEO strategy. Whether the reach or connection is organic or not, the strength of using a combination of both is that you now have a two-tier approach to getting eyes on your website.
4. PPC is Great for Keyword Testing – Why dedicate too many of your resources to one strategy that may not actually work well, and by default, waste time & money? PPC helps your company develop your website in a way that brings the most traffic & sales.
5. PPC and ROI (return on investment) – You pay for PPC only when an ad is clicked, and this makes it easy to manage your costs and figure out your ROI. PPC can drive website traffic, but if all it's doing is getting people's attention to go to your site as opposed to interacting with the site, you're working with the equivalent of the "lookie loo".
PPC advertising, as with any marketing strategy, has its pros and cons. Still, if your company is looking for website success & optimizing its online marketing, coupling it with standard SEO practices is worth checking out.