I remember before the 2008 Housing Crash that nearly everyone who didn't have a job was suddenly a mortgage broker. Everyone wanted to get in on all the home owners wanting to refinance. Buyers were everywhere, and everyone was making money until they weren't – and we all know what happened after that. Now we see the Federal Reserve is raising interest rates, and it is starting to take a huge bite out of the mortgage business.
What can you do to keep your home mortgage business in the green? How can you continue to find people who still want to re-fi now at the higher rates? Believe it or not, it's not impossible – you just need to focus on your marketing and take it to a higher level. Below is a sample marketing piece to look at and think on. Great for email marketing, webpage, social media, brochure, mailing piece or 2-minute radio spot.
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Is your current mortgage interest rate too high? Would you like to pull some equity out of your home for your kid's college, to buy a car, for renovation, or to pay off other debt? There are many reasons to refinance with need being specific to the borrower's financial situation and desires.
Re-Fi's can often be stressful, as lenders want to know all about you and your financial wherewithal. But it doesn't have to be a hardship. This is why we are upfront in explaining all the needed pieces of verification before you start. This way there are no real surprises at the last minute, which is a common complaint from borrowers refinancing their properties. Often a lender might need an additional piece of verification to shore up any doubt, but most of this is predictable.
You see, before loan-committees meet there is someone who goes through all the paperwork prior to presentation, these quality and paperwork masters know what's going to fly and what isn't. Sometimes the loan committee might say, "Okay, if we have verification of this, then it's a go, and we all sign off on the deal." Remember every institution or organization has their own bureaucratic processes, and this is how things work. If you prove you are a reduced risk, you get the best rate. It's all about:
1. Credit Score
4. Personal Funds
We have been doing this long enough (30-years) to predict such potential eventualities. Yes, when it comes to re-fi's experience pays off.
We can help you with streamline refinancing through FHA or the VA if you are a veteran. The USDA also offers a refinance program. If you want to renovate your existing home, you might refinance or get a second mortgage. If you want to buy a home and renovate it – fixing it up, you might qualify for the FHA 203 (k) Rehab Loan program.
You have options, and we have solutions – we get it – and we'll get the deal done for you.
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Why not tinker a little with your marketing communication strategy, consider how you can get your message out, before you end up like many of your competition – out-of-business. Please think on all this.