Apple has been squeezed on the higher end of the market by Huawei which has been making a huge push with its smartphones, not just in China, but abroad too. In the mid-tier price range, Oppo and Vivo have released high-quality but lower priced devices and are aggressively taking market share.
Oppo’s shipments grew 109 percent year-on-year in China, while Vivo saw a 78 percent rise. Huawei was up 21 percent, but Apple was down 21 percent, according to Counterpoint. Even Xiaomi, once the darling of the Chinese smartphone world, saw a 22 percent year-on-year decline in shipments in 2016.
“While the smartphone user base is at an all-time-high and maturing, still bulk of the popular models are still skewed towards mid-end which outs a cap on growth for players such as Apple,” Counterpoint noted, highlighting one of the biggest challenges for the US company in China.
iPhone 8 key