Apple officially introduced the iPhone 7 and updated Apple Watch on Wednesday.
The iPhone 7 may have one of the most impressive phone cameras to hit the market yet. As expected, the iPhone 7 Plus will feature two rear cameras.
Apple said that a new software feature allows users to see a live preview with shallow depth of field. Photos taken on the iPhone 7 Plus will be able to achieve a very sharp foreground and blurry background.
The company said the new Apple Watch is not only water resistant up to 50 meters, but up to 50 percent faster. Apple also said that the Series 2 will be available in ceramic, a new material.
The Cupertino, California-based company also announced that it is partnering with Nike to launch the Apple Watch Nike+. The new Apple-branded model will be available starting Sept. 16, but the Nike version will roll out in October.
Shortly after the CEO Tim Cook took the stage, Apple revealed new iPhone features on Twitter, including new cameras, water resistance, stereo speakers and longer battery life. The tweets were promptly deleted.
Apple shares remained essentially flat, even after the event started.