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Insurance Marketing in Today’s Tough Economy
We are in a tough economic situation right now and insurance is a battle that most all financial planners face every day. It doesn’t matter if you are life insurance marketing, health insurance marketing or insurance direct marketing, the problems are the same across the industry. I have not met very many insurance advisors that have an unlimited amount of leads they can service.
How do you get new clients? How do you convince that they need to come in to see you and talk about his financial future?
You must consider all angles of your insurance marketing plan. It may seem overwhelming, but there are plenty of opportunities and strategies to utilize in your insurance marketing plan.
The first thing you need to do is set up an insurance marketing strategy. A strategy is similar to a plan or goals. It is designed to layout all the important insurance sales and products that you offer so you can visualize how to deliver those services. Simply take a couple hours and put a plan in place and make sure that you are doing something at least weekly to attain your insurance marketing plan.
Now I want to share with you some ideas on how you can set up your insurance marketing plan effectively and efficiently to allow you to attain the goals for your business. Before we get into that, lets talk about the difference between a strategy and a tactic.
Strategies: What Are They and Why Do They Matter?
A strategy is the big picture action that will allow you to accomplish your goals.
For example, one strategy you could have when you are thinking about your insurance marketing is to build one new relationships with a joint venture partner, like an attorney or CPA every single month. It doesn’t take long to do this and if you did it for a year, you would have twelve different partners referring you business. Or maybe you want to better define who your target market is and just work with Dentists. These are strategies.
A tactic is the steps you are going to take to get accomplish your strategies.
What is a tactic?
Again, tactics are the steps you take on a regular basis to accomplish your strategy.
Following the above example, if your strategy is to build relationships with a CPA or Attorney per month then your tactic could be to attend local networking groups where you know CPA’s or Attorney’s hang out. Or you could talk with your own CPA and explain what you are trying to accomplish and that you want to refer clients.
The tactics you could follow when defining your target niche for example is to survey your current client base and see if there are any similarities between the m. Find out what type of person you most like working with and focus your insurance marketing messages around that type of a person. Go deeper, not wider in your efforts.
Figuring Out The Best Insurance Marketing Channels For Your Business
Remember that when it comes to insurance marketing, there are an unlimited amount of ways to approach marketing for insurance agents. Our industry is one that everyone needs at some point in their life. Don’t get too attached to one marketing strategy. You must have three or four legs for a table to stand and it is similar to your insurance marketing plan. You should have three or four ways of attracting clients because if one gets knocked out, there are still a few left to support the table. This is your insurance marketing plan. Take ownership of it and tailor it to fit your personality and preferred insurance sales methods.
There are many ways to attract and obtain new prospects and clients. If you want to learn more about insurance marketing, come on over to my website and I will send you my free CD on how you can set up your insurance marketing plan and begin to attract prospects on a daily basis.
Learn more about Insurance Marketing. Stop by Brandon Hansen’s site where you can find out all about Insurance Marketing Ideas and what it can do for you.
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