Include a banner on your website that has your slogan or mission statement. This can help make your website look official and communicate to the visitor exactly what you are about and what goals are you setting out to achieve. Do this if you want to highlight the service that you offer.
Creating buzz about your product or website online can be inexpensive if you put some work into it. Creating topics with positive comments about your product on different relevant forums is a great way to increase both popular perception of your product and let people know where they can get it.
Include a choice of several specials on the order check-out page. For instance, a customer may add one of three specified products to the order at half price as a “thank-you” for their business. It is a great way to clear out surplus inventory and increase sales while letting the customer feel that he is getting a bonus.
If you are the owner of the company, create a 30 second video on your site describing the mission statement or services offered. If a customer is able to associate a face with a name, this can increase the personal connection with your brand. Creating a personal video can help increase profits and your overall bottom line.
Create mobile versions of your websites. More and more people are surfing the web from their mobile devices and tablet computers. Often, the website you spent so much time crafting for a big computer screen will be impossible to enjoy on a handheld device. Taking the time to create a specialized mobile version of your site can guarantee those mobile visitors will spend more time with your site instead of surfing away.
Make sure your page has information that your customers want. Just providing a one page website that gives your hours and address is not going to attract customers. Add reviews, articles, and other content that will let prospective customers know that you are a business that knows your industry.
For a successful internet marketing campaign, consider doing online market research. Search for your brand, product or services and look at what people are saying on blogs, forums and Twitter. This may give you an idea of what people are actually thinking about your current marketing efforts, thus providing valuable insight that you can incorporate into your internet marketing strategies moving forward.
Use your email list to build a relationship with your customers. If you are just sending out form letters with no personal content, eventually your emails are going to be hitting the spam folders. Include content that will make your readers willing to open and read your emails.
When you create a website to promote your business, try to limit the amount of distractions that can take the focus off of what you are trying to say. Keep your page very concise, without too many ads and with a very sleek and professional color scheme. This will grab your visitor’s attention and improve your chances at a sale.
Read trade magazines and newspapers to keep current on new trends and new technologies. You might be able to get a head start on a new trend if you read about it before others do. Don’t be the last person to know about something, read enough so you can be a pioneer.
Design your website for real people. Make it interesting to look at, educational to read, and easy to navigate. Doing so will bring more visitors to your site, and keep them there longer. Always remember that usability and design go hand-in-hand. To best market your product, consider and incorporate both when designing your page.
Use easy to read fonts and avoid backgrounds that are so busy it is hard to find useful information. Being creative and having an attractive website is good, but when it turns into a circus people will have a hard time finding the information and products they came for and they may just give up and look somewhere else.
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