You can now buy Amazon’s Alexa-powered fashion camera Echo Look

Amazon’s Echo Look that was announced back in April is now on sale on

The fashion smart cam was up until now only available in limited quantities and through an invite system.

For the price of $199 you get an Alexa powered smart camera that can snap photos and 6-second video. Using its built-in LEDs and depth sensors the Echo Look can capture photos with background blur and put emphasis on your clothes. These photos and videos can be organized in the Echo Look app in collections of your favorite “looks”. Daily Look takes a photo of your outfit each day for future reference.

The Style Check feature analyzes two outfits and gives you an opinion on what looks best.

Over time the Echo Look app will suggest clothing based on your outfits. These suggestions will naturally be available on