Apple has released a few new ads that focus on the new 2018 iPad and its Apple Pencil.
A skill shown persistently in the videos is markup. The ability to draw over digital content via physical input is made to appear as actual magic, but it is basic for many touch-enabled Windows 10 devices or Android ones.
Where Apple’s prowess shines is in its software and that’s what the Keynote and Notes videos showcase best.
But enough rambling, here go the videos!