People want a solid bundle when they buy a new phone – nearly half of voters expect a good quality charger and headphones to come in the box. That is for high-end phones, of course, low-cost handsets can squeak by with a basic package, but expensive phones have to justify their cost.
Some – a third of voters – go even further, they want to get a additional extras. History shows that a solid bundle is a good way to draw in a crowd. We remember the Nokia 5800, which came with a whole sack of goodies, but bundles can be strategic too. Samsung paired its Galaxy flagships with a Gear VR headset, which increased interest in the phone but also made Samsung one of the biggest VR players.
Theres a second school of thought too – skip the accessories to keep the price low. Paradoxically, there are two polar opposite reasons for this. One is simple – just saving money. The other involves spending more money. This is especially true for headphones – any money saved on the phone can go towards high-end cans. If makers are kind enough to give you a headphone jack, naturally.