LG wanted to get it right with the LG G7 ThinQ and decided not to follow the schedule of others. Still, it has been two months after the MWC ended and its primary competition is already chalking up sales records while the G-flagship wont be available until later this month.
Heres what the G7 has going for it that could potentially make it worth the wait. The 6.1 screen has a rare RGBW configuration, which pushes its max brightness to an impressive 1,000 nits. And keep in mind that this display native supports Dolby Vision/HDR10 and has 100% DCI-P3 coverage. Not many of those around.
The other thing is the wide-angle camera on the back (107), most other makers go for telephoto or B&W secondary cams. Plus, LG has some privacy-friendly AI image recognition.
And yes, the LG G7 has a notch. But in a way so did the LG V10, so LG isnt a blind follower like most others who went for a notch. And the company kept the 3.5 mm headphone jack rather than giving in to that particular trend (with the usual Quad DAC goodness plus a DTS-X codec, which can simulate 7.1 surround sound).
Having mentioned AI, we should mention that its pretty clever of LG to stick with Google Assistant. Seeing Bixbys growing pains, were glad that the the ThinQ line will skip over such things. And the far-field mics can hear you clearly from 5 meters away no need to press the dedicated button.
Beyond that we have the usual LG flagship features wireless charging, IP68, MIL-STD-810G, advanced camera software and other perks. The novelty of a Snapdragon 845 chipset hasnt worn off completely and LG did promise an upgrade to Android 9.0 P (once Google is done with its development).
With all that we think that the success of the LG G7 ThinQ against the likes of Galaxy S9+ or Huawei P20 (Pro) will come down to one thing price. LG is keeping it under wraps for now, but early indications point to 850. The S9+ is already down to 750 and the P20 Pro costs about as much too.