vivo announces its own sub-brand called iQOO

New year, new Chinese sub-brand. Just a week after the Lunar New Year, vivo introduced the iQOO Mobile Phone brand with a futuristic teaser. The official website of the company is, but when you currently open it, it has some information about vivo and nothing about the new company.

If you dont know how to read iQOO, you are not alone. The brands Weibo account posted a question Do you know how to read our name and in three hours it gathered over 1,300 comments.

Neither the parent company nor the sub-brand is saying anything about devices, but vivo will send an actual iQOO smartphone to one lucky follower tomorrow, so we might get lucky to see it.

We think the iQOO phones might be targeted as premium gaming devices, similar to what ZTE is trying to do with its nubia Red Magic devices. Then theres also the Realme spinoff from Oppo which is acting as a market disruptor due to its low prices.

The latest split we saw was Redmi separating from Xiaomi and going on its own with the Note 7. Time will tell what iQOOs purpose is, but until then, hit us in the comments with your suggestion of how iQOO is pronounced.

Source (in Chinese) | Via