If you are an independent thinker, you have probably given serious thought to being your own boss. That internal “tug” to become an entrepreneur will not be denied! To get started, you need a well thought out game plan developed after pursuing comprehensive research and serious reflection. It is important to ask the right questions and to focus on what is most important for business success. Otherwise, your valuable time will be wasted.
Here’s What You Need to Ask:
1. Why do I want to go into business? It is important to have specific reasons and to understand your core motivation. This is the basis of everything you will do. If your foundation is implacable, it will support a growing structure. Break your queries into byte-size components: What is my main objective? Where do I see myself in a year or in three months? When do I expect profitability? Use your answers (and other questions that are relevant for you) to develop a script that you replay to yourself constantly.
2. How do I learn more about my new business(es)? If you were getting married, you would (or at least, should) know your mate well. Learning about your business is like a courtship. Do as much as you can to learn every possible nook and cranny of that trade and your target market. Allow yourself time to think through every piece of data as thoroughly as possible. Building a business requires commitment and perseverance. It is hard to sustain commitment and perseverance if you frequently hit obstacles for which you could have been prepared if you had done your homework first.
3. How can I develop a marketing plan? Once you have answered the preceding questions and know what you want to accomplish you can start developing a business map of strategies to get to accomplish your goals. Whether your new business is online or a traditional brick and mortar company, the need for a clear, concise business plan is key. One way to develop a solid business plan is to find a mentor. Find someone who has been successful in the business you hope to build and learn from them. Consider enrolling in a school or business education program (at for example, your local community college) to learn more about the market you are targeting.
4. Do I have the discipline to implement my business plan? We are all familiar with the extraordinary failure rate for new businesses. Are you aware that many fail simply because the founder did not follow the steps outlined in the business plan? Be familiar with your target audience and use your knowledge to determine what you do to engage your prospects. Do not let pessimists get the better of you; embrace a “can do” attitude without deviation. Constantly review your business plan and stick to your goals to stay on track. Lastly, be certain you maintain a healthy balance in your life through rest, exercise, family time and fun!
Once you have asked the questions, keep visualizing. Think of the coach urging the professional athlete to succeed, performing their sport flawlessly. See yourself as a champion and you will be a winner. Visualizing starting a new business requires solid answers to the Four Questions followed by action. If you are visualizing starting a new business, see yourself as a successful entrepreneur, see your successful marketing campaign, see your finances growing as your customer base grows.
To learn more about how positive visualization can help you develop your business plan, go to .
Lauren Botney is a professional coach with more than 25 years of experience assisting new businesses. For more informationabout visualizing starting a new business, please visit