If you’ve never signed up for a social network to market your brand, you may want to sign up for Facebook. Facebook is not your run-the-mill overnight sensation. Unlike other social networks, Facebook has a staggering user base of half a billion people.
Resent studies conclude that people are spending billions of minutes every month on social network sites to connect with family, friends, play games and use applications. Since it first hit the internet, Facebook has proven itself a worthy partner of online marketers because of its incredible reach and its ability to incorporate real social interaction at every turn.
With the introduction of the “Like” feature in regular Facebook profiles and ads, people are now encouraged to share and “Like” all sorts of content that appear on their home page and in their News Feeds. Facebook has also made it easier for people to “set up camp” on the social network with the introduction of Facebook Pages.
Facebook Pages are similar to regular profile pages, except they are meant to help promote businesses and organizations gain fans or followers. These pages have a variety of features and tools that company owners can use to connect with their markets and fans. Statistics on responses can also be gathered by using Facebook Pages.
Some people think that the only way they can market their business on Facebook is by using Facebook advertisements. This is not true. You can opt not to pay for ads altogether, if you want. Instead of relying on paid advertising, many small- and medium-sized businesses focus on creating a strong online presence through their Facebook page.
A Facebook Page can be used by artists, organizations, businesses, and companies, and can even promote awareness about public figures and products. You can sign up for a free Facebook Page by logging on to the Facebook website at www.facebook.com.
What can a Facebook Page accomplish for your business? A Facebook Page, like a regular Facebook Profile, is a contact point between you and all your online customers. Anyone can sign up for a free Facebook account (a profile account) and visit Facebook Pages. Even if people don’t click on the “Like” button on a Facebook Page, they will still be able to read the contents of a Facebook Page because it’s publicly viewable and is indexed automatically by search engines.
So if your product is specialty donuts, people who are interested in specialty donuts will be able to find your Facebook page and become a fan. Once someone becomes a fan of your page they can then interact with your business by posting comments, and recieving updates such as new posts, new videos, new photos or anything you wish to share about your brand.
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