Do you have a great product idea that you plan to market? Have you done the preliminary work and you have a prototype? That is a good moment to think about your product packaging. Remember, you can’t have a product without a package. If you don’t have one, your product will never get to the retailer’s shelf.
Don’t put off thinking about product packaging even if the task seems enormous. If you are feeling that developing a package for your product overwhelms you, you should know that packaging is a large industry. In fact, there are more than 10,000 packaging manufacturers only in the United States. The proliferation of material choices and vendors is extensive. The important thing is to realize that the more preparation you have, the better your packaging outcome. You may start by visiting retail outlets that sell a similar product. Go to different kinds of outlets: drug, convenience, grocery, supermarket or specialty. At the same time you shouldn’t get carried away with and visit every single outlet. You must look for packaging that you can adapt for your specific needs. You can also get helped if you subscribe to industry publications both in the packaging industry and in your area of specialization. Read the articles and look at the ads. You can often find there the latest innovations in packaging. See if there is something you like or can develop for your specific needs. The secret is not to copy someone’s packaging concept but to take it from there and adapt it for your own product.
The key you should have in mind is innovation, that is, what is unique and new that can distinguish your product from those of your competitors. In order to package a product, you must first restrict the resource and material universe. This is not a simple job, because there are many external factors that influence the reason why products are packaged in certain types of materials. Some products can only be merchandised in certain materials. How the product is merchandised may give you the type of package material you use. For example, if you need to see the entire product, then you should probably go for plastic. Another thing that can narrow down your choices is the availability. However, even if you choose the same material as a competitive product, the package doesn’t need to look the same.
There are many resources available to you at little or no cost at all. Many vendors provide design expertise as a part of their order. There is an unlimited amount of resource materials that may give you some basic information and that can save you many hours, or worse, costly mistakes. The most important fact is to understand that packaging is not a static process; it evolves and changes along with consumer needs and demands.
It can even change because you have more business and you can order in larger quantities. What worked in the past may not work in the near future. You need to be flexible, innovative, creative in your thinking and you can be sure that you will find the best product packaging.
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