The latest three Samsung Galaxy S7 ads are a joy to watch

The evolution of Samsung smartphones and the sophistication of their hardware design has carried over to the company’s marketing department. The latest batch of Galaxy S7 ads is tastefully made and is quite enjoyable to watch. Gone is the tacky way that Samsung did its advertising, generally by mocking its competitors.

The latest three ads manage to tell a story in a beautiful way and, as you can imagine, the Galaxy S7 is at the core of it.

The ads boast the phone’s water resistance, Samsung Pay, and the S7’s camera low-light prowess. Check the videos below.