Attraction marketing has become a multilevel marketing buzzword over the last few years. However, it is a very valuable concept that can produce a flood of prospects for your business if you implement it correctly. Simply, attraction marketing is the use of marketing techniques that get customers chasing you rather than the other way around.
In the past, network marketers used traditional marketing techniques to find their target market, flash their ads at them, and blast their marketing message through the tiny window of attention the prospect gave them. Although traditional marketing still has its place in modern business, people have built up an immunity to the commercial messages they see all the time rendering this form of marketing ineffective.
Attraction marketing, however, turns the tables around and induces your prospects to seek you out. This is done by positioning yourself as the person who has the solution to their problems. Although it seems simple enough, the caveat to this method is that you have to make yourself seem like the best person to help them with their problem. This means building an image of yourself as the authority on the subject they are concerned about.
For example, if you are working to build your network of business associates then your focus would be on attracting people who are interested in starting their own business. These people may or may not have any previous experience building a business but are willing to work hard for their success. To attract these people, you would need to position yourself as the person who not only knows how to build a successful business but also has the perfect business opportunity for them.
To get started with this effective marketing technique, you need to have a visible profile on the internet. When researching people and companies, the internet is the first place people turn to nowadays for information. Therefore, you should have your own website with information about you on it. If you don’t or can afford one, then signing up at Facebook or LinkedIn is a good place to start.
To begin marketing yourself as an expert, the popular method of article marketing is a great place to start. This is where you write articles that speak to the needs of your target audience. For instance, writing articles about running a successful business would be of great interest to entrepreneurs. It is best to put these articles on your website but submitting them to an article directory works too.
Another good way to position yourself as an expert is to write an ebook. Similar to writing articles, an ebook gives your prospects with enough information to accomplish one of the goals and encourages them to contact you for help with rest. So your ebook could be a basic guide to starting a business in network marketing. After reading it, many would then contact you for a recommendation on which network marketing company to sign up with.
By no means are these the only attraction marketing techniques available to you. There many more you can use to help you build your business. Sift through them all and use the ones that work best for you.
Anthat has your clients coming to you, instead of you recruiting and searching for them, is an efficient way to find MLM leads by the hundreds. Attraction marketing is a relatively new and innovative concept in multi-level marketing.