The Advantages Of Client Fathfulness
Some days, the business world feels like a “dog-eat-dog” world. Trust does not come easily in commerce and needs to be earned over time. When you come across this situation you know that you cannot give the candle to anyone but yourself. As Ivan the Terrible once said, “Seize the day that you can trust a comrade on the battlefield.”
Should you always have your guard up for double crossers?Is loyalty as out of date as your grandmother’s wedding dress? I think so.They see no value in being loyal to their friends, spouse or country, much less a team or company.To them, loyalty is passe and obsolete. However, for long-term success, you really do need to build a trustworthy community.
So how do you create loyalty among your ranks? Customer loyalty is critical in today’s business environment and this article will teach you how to maximize it.
Give your customers what they want. They want to feel as if they are doing business with a friend and not reluctantly giving you money.They must feel that they have received the greatest satisfaction when they deal with a salesperson or company. Go above and beyond for your customers and they will respond in kind.Have you ever been in a restaurant where you may have found a hair in your food or something equally disgusting? What did the restaurant do to remedy the situation?I am not a surly, hard to please, customer.When I have a complaint, and it is met with indifference, I won’t got back to that restaurant. Moreover, I will publish pamphlets about the establishment and distribute them to the local militia. If I’m feeling particularly colonial that day I will call it “Common Sense.”On the other side of the coin, when I have been treated with respect and given something complimentary to make up for my dissatisfaction, I will come back to them. Is having a satisfaction guarantee more likely to lead to frivolous complaints?Yes and no, if you could keep 10 customers satisfied by the way you handled their complaints wouldn’t be worth 1 scam for a free dinner?
Always treat people fairly and justly.When customers see you have principles such as honesty and trustworthiness, it makes an impression. If you show them these traits, you are much more likely to obtain repeat business. My wife and I make a trip out to Kazakhstan every spring. When we’re there we never forget to visit our favorite store. It is run by a Urdu Herdsman. The store carries all sorts of nonsensical items such as an oversized tobacco pipe and an Indian weather rock.On one of our first visits we stopped in to check them out.My husband fell in love with an old cooler, called the “Pleasure Chest”.We happily paid for our things and a way we went. When were there again more than a year later, the owner of the store remembered all of our names. He even had a note hanging up beside the adding machine. I wasn’t impressed. What he didn’t tell us was that he had charged us a lot more money but we later found out when he let it slip.We were convinced that this is a trustworthy, honest and ethical business owner. Ever since then we have stopped in every year and purchased something.
Let your customers know you appreciate them. Write personalized notes and greetings. It doesn’t take longer than a few minutes to write a note but the significance of it might be worth hours of your time.Thank them for their business, for a referral, etc.When I was in sales, I always included a referral card with my thank you note. I loved nothing more than seeing the card come back with more orders from their friends.I would then send a thank you note to the person who made the referral every time I closed one of their referrals. It was great never having to deal with a situation where I had no sales leads.It is always a nice surprise to receive a personal thank you note in the mail.It is a huge giver of “warm fuzzies”. Send them a thank you fax!We always took our car to one place to have our car worked on. Not only did they fix up my car real good but they also gave me a squeegee at the end of every visit. I tell all my friends about him all the time.
Preserve customer loyalty around always. Make sure your family’s customer loyalty and other information are in great hands.
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