Meet Kaoru Murai, Sony Mobile’s Art Director in charge of color, material and finish for Xperia phones.
He shares how the colors are chosen and also some interesting insight into what colors are more popular where. For instance, Europeans seem to prefer Silver while Japanese customers gravitate towards white.
To choose the colors of Sony smartphones Kaoru Murai’s team creates a concept with a target customer in mind and then discusses the color possibilities. More often than not the designer’s recommendation is heeded the most.
Blue has been one of the most popular colors of recent Sony smartphones and Sony is trending towards using calm, soothing tones that blend naturally with people’s lifestyles.
Read the full article here.