Among all institute for Engineering, the School of Engineering of the HKUST(SENG) is doing very well. Six departments offer BENG, BSC, MSC and PHD Programs. Education and research are of the similar importance of the roles of SENG.
SENG creates a facebook fan page just now. 1,200 fans like SENG. Students and alumni compose of a great proportion. A promotional activity which is the photography competition is planned on facebook. This proposal would state the detail of the contest.
Fans share their view and give opinion to SENG. A page with high interaction would enhance its ability to drive traffic. Any actions of fans would be visible on the news feed of their fans. So friends would be interested on what their friends done on the page. It is believed that a photography contest would be an interactive alternative for SENG.
In the fan page of SENG, limited news and updates are found. Students are relying on e-mails and LMES to receive information from their departments. What’s more, student societies do not see the potential if they do cross-promotion with the help of SENG fan page, as there are over 1,000 fan who are mainly students.
The most important element of Web 2.0 is interaction. But the existing news like e-mails cannot fully utilize this function. Not only interactive events can be posted, but also traditionally formal updates from departments and school.
Fan Page is a good tool to increase students’ sense of belongings to SENG. Also, it acts as a platform for students and staff to interact. A higher understanding and attention of Engineering is boosted up. Potential students from local secondary schools and overseas exchange students are attracted to study in Engineering.
In the long-run, we believe that the fan page is able to deliver the message of importance of Engineering to the public. Not only academic and research-related, Engineering is all around us.
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