Samsung is having a new program in South Korea, giving iPhone users the opportunity to test the Galaxy S8 or the Galaxy Note8 for a month. The Korean company does not hide the fact the offer is targeted at iPhone users, willing to make the switch.
Between November 21 and November 27 iPhone South Koreans can apply for the Galaxy Experience Program online. 10,000 people will be selected, and then they have to collect their unit from Samsung Digital Plaza between December 1 and December 11.
The participation fee is KRW50,000/$45 on top of the price of the device that you have to put down as a deposit of sorts. If you opt to get the phone the participation fee is refunded and you get a JBL Bluetooth speaker and Display damage insurance for free and discounts on a number of official accessories.
If you decide to return the unit, you get the cost of the device back, but not the participation fee.
Source (in Korean)