Business

Report: Essential cancels PH-2 development and company is looking for a buyer

A new report comes from Bloomberg today where a number of people familiar with the matter claim that Essential has cancelled development of a successor to the PH-1, which has been unofficially referred to as the PH-2.

The company is said to have been consulting with a firm about its options for letting itself be bought by another company. Theres apparently at least one interesting possible buyer.

Discussions are currently involving sale of the entire company including its product portfolio, patents, as well as future products to be released by the company. The engineering team, which includes hires from Apple and Google would likely be a part of the sale as well, however the company has not yet made any final decision yet. A spokesperson declined to comment on the companys future when approached by Bloomberg.

The PH-2s development has been cancelled and instead, the company is directing its engineers and resources towards developing a smart-home product that is set to be released next year. Essentials original vision for smart home was a single product based on its in-house Ambient OS.

In response to the swirling rumors, Andy Rubin has tweeted the following :

We always have multiple products in development at the same time and we embrace canceling some in favor of the ones we think will be bigger hits. We are putting all of our efforts towards our future, game-changing products, which include mobile and home products.

Andy Rubin (@Arubin) May 24, 2018

The report claims that at least 150,000 Essential phones have been sold to date, and thats after the company dropped the initial retail price by $200 from $699 to $499 (it can be found for $399 now). These sales were not strong considering the phone was being sold in Sprint carrier stores. Initial criticism about the phone included weak camera hardware and a price point set too high.

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