Choosing the best logo for your company is something that is not always on top of business owners’ priority lists, but it may very well be on the top of yours, because a good logo could get you far and give you a leg up over your competition, which you may really need.
We believe that there are four main questions you must ask yourself when considering design, in order to ensure you get the right logo for you?
Have you designed a logo that is unique from the rest of the pack? Is it right for your company? Is the message your logo is trying to portray clear? Is it too “funky”? – Will it be outdated by next year?
Color is the first thing to consider after you have finalized the design for your logo. Why, pray tell? It’s very simple, actually – you may have a gaudy logo that screams “look at me” to everybody, but if the logo isn’t worth looking at in black and white, then it is most likely a piece of rubbish. Okay, this is the 21st century – you’re probably thinking that nobody does black and white logos anymore, but what do you call your logo once it has been faxed or photocopied for mass distribution? People won’t think much of your company if your logo isn’t attractive in its barest essence.
You may want to consider where you want the logo to be placed, analogous to what was discussed above. For instance, you may add all the bells and whistles you want to your logo, such as shadow effects and bevelled edges, should you only consider the Internet as your form of product placement, but if you are to reproduce it on paper, you have to consider whether these fancy-Dan touches will manifest themselves on the printed medium.
So what are the things to consider when determining a logo’s suitability for printing? The quick answer would be to get a printer who can give you a CMYK version or probably a spot/Pantone color version of your logo. CMYK printing means your design will be broken down into four standard colors (Cyan, Magenta, Yellow and Black) while Pantone or Spot format means that your design will be broken down into three or less colors. We believe Pantone is the most consistent form of printing, but your design will be suitable for printing if it looks good in CMYK format as well.
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