OnePlus says it had a blast touring Europe. Check out some behind the scenes footage

A few months back OnePlus decided to implement its “never settle” slogan quite literally and took to the road on a grand Euro tour. The growing start-up has always had a closer relationship and involvement with its fans than most, which really made the effort special.

While meet-ups are typically a regular thing for the OnePlus team, this time a fully-loaded promotional bus and a schedule spanning over two months really took it to the next level. If you are a fan of OnePlus and its signature blend of viral marketing and high product value appeal, then chances are you already followed the trip at least to some extent. If not, in typical social-savvy fashion, the Chinese manufacturer has put together this relatively short, but surprisingly nice and upbeat travel log, retelling the experience. You should definitely check it out if you have 20 or so spare minutes.