In case you are not in the loop on Xiaomi’s latest escapades, these are very much focused on the recently-released Redmi Note 7 handset. In keeping with tradition, it is an affordable ($150 or so) phone, packing-in quite a bit of value, with specs like a large 6.3-inch LCD, hefty 4,000 mAh battery and a 48MP Quad-bayer main camera.
But non of that is why you are here or the reason behind sub-brand CEO Lu Weibing’s ongoing ad campaign for the phone. The latter is clearly focused on showcasing the durability of the product. We’ve already seen the Redmi Note 7 smashing walnuts, rolling down the stairs, being stomped and being used as a cutting board. Now we have yet another pair of clips to enjoy and it’s pretty clear that the endeavour has taken on a distinctly “fruity” theme at this point.
The first clip has the Redmi Note 7 smashing a watermelon “head first”. While the other shows Lu Weibing dropping what we believe is a sizeable durian fruit on the poor phone. Both, naturally, ending with no distinguishable damage to the handset.
Frankly, this kind of reminds us of of a certain Oppo ad campaign for the R5 way back in the day. That one, however, was more focused on the “razor sharp” thin profile of the device. Still, a nice throwback.
And to Xiaomi’s credit, despite its affordable price point, the Redmi Note 7 does sport Gorilla Glass 5 protection. Plus, although not officially advertised, it did turn out to be sort of water-resistant upon disassembly. Although, we don’t really advise anybody to test out the latter on their own unit.
Source 1 | Source 2