Business

Marriott set to open 52 hotels in 4-5 years

US-based chain has started construction on 44-45 projects already with a further 10-20 projects under study

Marriott International, Inc. one of world’s largest hotel hotel chains, is set to add 52 properties in India over the next 4-5 years to cater to the burgeoning demand for quality hotel stay.

Through its partners, the US-based company which already has 28 operational hotels in the country, has started construction on 44-45 projects already with a further 10-20 projects under study. From around 7,000 rooms as of now the company is adding another 10,000 during the period.

Arne M. Sorenson, president and chief executive officer, Marriott International, Inc. said, “Today 57 per cent of our guests are Indians in India compared to 35 per cent 5-6 years ago. today we have 28 just properties in India but would like to have a few hundred. We see many more opportunities. The last few years have been tough but there is enormous potential to grow here”. Sorenson was in the city to officially throw open Mumbai’s second JW Marriott.

Marriott has one of the biggest basket of brands amongst the large hotel chains. Of the 19 brands that the company has globally seven are already present in India. To compliment JW Marriott and Ritz Carlton there could be plans to bring BVLGARI its most expensive brand to the Indian market.

“We only have half a dozen BVLGARI properties around the world and one is coming up in the Maldives. These are smaller properties compared to say a Ritz Carlton. There are 4-5 cities in India which can support a true luxury brand such as BVLGARI”, added Sorenson.

In the last 5-6 years Marriott has added five new brands to its kitty. These brands which include Moxy, Autograph Collection form a part of the Lifestyle Collection. According to Sorenson some of these brands have a better prospect in India than China. “In China they still follow traditional luxury. That is why India has a better position to host such lifestyle brands”, added Sorenson.

One of the other brands that will get a boost is the upmarket brand Fairfield. With one property operational in Bengaluru 15 more are under development. As against the management route followed by the company in all its brand Marriott has invested $ 30 million to set up Fairfield properties which will be built through a joint venture with SAMHI Hotels. Marriott controls 26 per cent of stake in the JV.

In addition premium brand Ritz Carlton which has one operational property in Bengaluru has two properties (one each in Mumbai and Delhi) under development. Courtyard by Marriott has 12 operational properties and 18 are under development.

Five years ago Marriott had declared plans to have 100 properties by 2015 with a intermediate target of reaching 41 properties by 2013. Sorenson agrees that there has been a delay “In a city like Mumbai it takes between 70-100 permits to open a new property as compared to six in Singapore. This leads to cost overruns and delays”, added Sorenson.

However Marriott is not the only company who is running behind schedule. Starwood, Hilton, Intercontinental, Jumeirah, Four Seasons and Hyatt to name a few of such international hotel chains are unable to keep pace with their earlier announcements.

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US-based chain has started construction on 44-45 projects already with a further 10-20 projects under study

Marriott International, Inc. one of world’s largest hotel hotel chains, is set to add 52 properties in India over the next 4-5 years to cater to the burgeoning demand for quality hotel stay. Through its partners the US-based company which already has 28 operational hotels in the country, has started construction on 44-45 projects already with a further 10-20 projects under study. From around 7000 rooms as of now the company is adding another 10,000 during the period. Arne M. Sorenson, president and chief executive officer, Marriott International, Inc. said, “Today 57 per cent of our guests are Indians in India compared to 35 per cent 5-6 years ago. today we have 28 just properties in India but would like to have a few hundred. We see many more opportunities. The last few years have been tough but there is enormous potential to grow here”. Sorenson was in the city to officially throw open Mumbai’s second JW Marriott.Marriott has one of the biggest basket of brands amongst the large …

Marriott International, Inc. one of world’s largest hotel hotel chains, is set to add 52 properties in India over the next 4-5 years to cater to the burgeoning demand for quality hotel stay.

Through its partners, the US-based company which already has 28 operational hotels in the country, has started construction on 44-45 projects already with a further 10-20 projects under study. From around 7,000 rooms as of now the company is adding another 10,000 during the period.

Arne M. Sorenson, president and chief executive officer, Marriott International, Inc. said, “Today 57 per cent of our guests are Indians in India compared to 35 per cent 5-6 years ago. today we have 28 just properties in India but would like to have a few hundred. We see many more opportunities. The last few years have been tough but there is enormous potential to grow here”. Sorenson was in the city to officially throw open Mumbai’s second JW Marriott.

Marriott has one of the biggest basket of brands amongst the large hotel chains. Of the 19 brands that the company has globally seven are already present in India. To compliment JW Marriott and Ritz Carlton there could be plans to bring BVLGARI its most expensive brand to the Indian market.

“We only have half a dozen BVLGARI properties around the world and one is coming up in the Maldives. These are smaller properties compared to say a Ritz Carlton. There are 4-5 cities in India which can support a true luxury brand such as BVLGARI”, added Sorenson.

In the last 5-6 years Marriott has added five new brands to its kitty. These brands which include Moxy, Autograph Collection form a part of the Lifestyle Collection. According to Sorenson some of these brands have a better prospect in India than China. “In China they still follow traditional luxury. That is why India has a better position to host such lifestyle brands”, added Sorenson.

One of the other brands that will get a boost is the upmarket brand Fairfield. With one property operational in Bengaluru 15 more are under development. As against the management route followed by the company in all its brand Marriott has invested $ 30 million to set up Fairfield properties which will be built through a joint venture with SAMHI Hotels. Marriott controls 26 per cent of stake in the JV.

In addition premium brand Ritz Carlton which has one operational property in Bengaluru has two properties (one each in Mumbai and Delhi) under development. Courtyard by Marriott has 12 operational properties and 18 are under development.

Five years ago Marriott had declared plans to have 100 properties by 2015 with a intermediate target of reaching 41 properties by 2013. Sorenson agrees that there has been a delay “In a city like Mumbai it takes between 70-100 permits to open a new property as compared to six in Singapore. This leads to cost overruns and delays”, added Sorenson.

However Marriott is not the only company who is running behind schedule. Starwood, Hilton, Intercontinental, Jumeirah, Four Seasons and