In addition to the common traditional marketing practices, your business organization can profit from one more well-known marketing process. This additional technique is called telemarketing. It is a close relative of classic marketing but with marked distinctions. In telemarketing, outbound or inbound phone calls, or their blend, are the principal tools.
Many business enterprises engage in telemarketing to sell their services. In addition, telemarketing helps many organizations generate more value to their customers by delivering phoned-based customer help. But, telemarketing can be valuable to your business in other ways aside from these. Crucial marketing and advertising activities can be implemented via telemarketing. Some marketing functions that telemarketing can accomplish include market research, leads generation, customer follow-ups, welcome calls to clients, etc. A number of organizations are drawn to telemarketing because it offers several important advantages.
The main good thing about telemarketing is the fantastic potential to boost sales. Rise in sales is not always an automatic impact of telemarketing, although many businesses encounter a growth in sales after choosing to make use of telemarketing. In telemarketing, you’re able to keep in touch with your clients conveniently and easily. The days of walking or driving are over for your marketing employees; they don’t need to do that anymore just to reach your customers.
Telemarketing and traditional marketing are equally effective even if the two have slight distinctions. Major use of the telephone is an example of a noticeable difference between telemarketing and traditional marketing. This situation gives birth to a different marketing environment and a new set of challenges. A company can use different advertising techniques with a single major goal: to contact as many potential customers as possible. Telemarketing has the ability to do the same. In fact, many businesses telemarket to as many people as they can because each telephone call is a chance to market their products.
Telemarketing provides instant outcomes; this is its second important advantage. Your marketing people, as well as your potential or existing customers, will no longer need to wait for days, weeks, or months just to get results. In telemarketing, the waiting time period for results goes down to only hours, or even minutes. To illustrate, rejections and refusals from possible clients tend to be more easily made over the phone compared to face-to-face advertising or selling. Telephone calls are generally held as impersonal, that is why this happens. Another example involves predisposed potential customers. With a little persuasive sales pitch from a telemarketer, the predisposed client can be easily won over to obtain a product or service.
The third main appeal of telemarketing is availability. This can be looked at from two sides. From the standpoint of your business organization, telemarketing can be performed any time; it can be done for whole days, at certain hours, an entire week, or even all throughout the year. The result of telephone availability is flexibility. From the customers’ viewpoint, availability will mean that corporations can set their calling time to match the customers’ availability. For many customers, this implies enjoying convenience.
The fourth key good thing about telemarketing entails cost. Costs can be reduced by telemarketing in at least a couple of ways. One, you will spend less for sending your marketing staff out to the field. This can tremendously reduce your company’s expenses for fuel, meal allowances, transportation allowances, and other expenses relevant to field-based marketing. Another way that telemarketing can decrease costs is by boosting productivity. Field marketing is a time-consuming exercise. Instead of losing time to move from one location to the next, the telemarketer can use the time to make more marketing calls. This results in more sales calls within the same amount of time.
A properly implemented telemarketing plan can work miracles for your business enterprise. Planned well and properly carried out, telemarketing can help your company in identifying your clients, retaining them, and keeping them satisfied.
Vaughn Richard Adams is an advertising specialist and a full-time adviser of booming telemarketing enterprises. Discover how telemarketing could improve your business by visiting Adams’ site.