LG outs Urbane Watch Luxe is a smartwatch dressed in 23-karat gold

LG just unveiled its Watch Urbane Luxe smartwatch – its answer to the Apple Watch Edition. It sports 23-karat gold finish coupled with an alligator leather strap.

LG didn’t pull this one off by itself and has partnered with jewelry company REEDS Jewelers. The packaging oozes premium, too, with the watch shipping in a piano-gloss lacquer case.

LG Urbane Luxe official photos

The clasp has been changed from the original Watch Urbane and for the Luxe edition LG has chosen a deployment clasp. The result is a less bulky look, while the 50 separate steps used for the creation of the alligator leather band will sure make you feel exclusive.

LG has produced only 500 Watch Urbane Luxe smartwatches and each will be engraved with its own serial number. Initial availability is limited to the USA and the cost is $1,200. The Watch Urbane Luxe will be on display at IFA, so expect us to tell you first hand how it feels.