Kodak Ektra camera-centric smartphone is finally out in the US, cheaper than expected

A Kodak-branded smartphone called Ektra became official last October, and it went on sale in Europe in December. We’ve been expecting it to hit the US and Canada in April, but its launch over there got a bit delayed.

It is however now available to purchase in the US, in unlocked form, straight from the Kodak website. The good (or even better) news is that the initially announced $549 price tag has somehow transformed into a much less ludicrous $399.99. Note that it’s compatible with GSM-based networks (such as AT&T and T-Mobile) only, so it won’t work on Verizon or Sprint.

The new price point is certainly more fitting of the device’s upper-midrange innards. It’s unclear how good that main camera really is, and if it warrants the Kodak branding. But one thing’s clear: this is one of those rare phones that looks like it’s a digital camera first, so if you don’t dig that aesthetic it’s clearly not for you.

The Ektra has a 21 MP f/2.0 rear shooter with phase detection autofocus, 6-axis optical image stabilization and 4K video capture, a 13 MP selfie snapper, a 5-inch 1080p touchscreen, 3GB of RAM, 32GB of expandable storage, a 3,000 mAh battery, and the MediaTek Helio X20 SoC with deca-core CPU at the helm. It runs Android 6.0 Marshmallow.