A report from Tech Insider says that Jawbone has already stopped producing its UP line of fitness bands and has already sold them to a third-party reseller. The same report says Jawbone has been struggling to sell its UP bands and needed to resell the inventory in order to stay afloat.
It has already been more than a year since Jawbones newest UP4 band was released and so far there hasnt been any word of a successor to the UP4. Besides, we dont know if Jawbone will keep making such fitness bands anymore.
To add insult to injury, the same report also states that Jawbone is discontinuing its Bluetooth speaker division and is in the process of finding other parties to buy its surplus inventory. There are also talks of Jawbone selling its speaker business altogether. If you recall, back in November the company had to shut down its New York City office and cut 60 jobs.
The mobile electronics industry continues to be as cut-throat as ever. With products coming out so much more often, these devices are designed to become obsolete over the course of the next two to three years and it becomes harder and harder for smaller companies to grab a share of the market.
Source | Via