A record 309 million Indians (TAM Panel CS4+ extrapolated to the universe using a standard conversion factor) tuned in to watch India’s semi-final clash with Australia thus bettering the blockbuster India versus Pakistan group stage clash in terms of reach (288 million). The match rated 15.0 TVR, with the Star Network registering ratings of 12.7 TVR and DD getting 2.3 TVR (TAM data M15+ ABC).
The India-Australia match reach and ratings however did not surpass the reach and viewership numbers of the India-Sri Lanka final in 2011, which clocked a reach of close to 400 million and viewership ratings in the range of 25 TVR.
The cumulative reach of the ICC World Cup 2015, till the semi-finals stage, reached 635 million with every second Indian tuning in to watch the tournament. The 2014 edition of the IPL, which reached 560 million Indian viewers, is the second most watched cricket tournament ever.
This World Cup was positioned as the ‘Cup for All’ with the first ever broadcast of the tournament in six languages – Bengali, Tamil, Malayalam and Kannada, apart from English and Hindi. The regional feed strategy proved successful with Hindi and regional feeds contributing to 77% of the overall viewership.
|IND vs AUS SF||308|
|Source: Star India|