You most likely know somebody like Stanley. He is a web retailer who failed to know how to use social media to raise his sales and brand. He tried purchasing Facebook advertisements, but the traffic still trickled and his conversion rate was low. It wasn't until he made a decision to create a web party that he began to see a big difference. It increased traffic and it also helped him build authority in his niche.
Your social media presence is the face of your brand. You probably view most web sites because they were referred to you by pals on Facebook, Twitter, and so on. It’s how we have interaction with the web. We loaf around with our chums and find out about new stuff that we check out online. When you can build relationships thru social media you increase the chances of being known, liked and trusted by your customers. These relations dictate what folk are saying about your brand.
Understanding how it is possible to get folks to rave about you isn’t straightforward as you do not give them a rationalization to share your story with their friends. You've got to inspire this by creating an event worth talking about “a place for people to find other folks who also love your product/service.
It’s why I encourage folks to throw online parties that get folk talking about you, interacting with you and learning from you. If you do not take this time they will go to another company that wants to build a relationship with their customers.
My mate David has a reasonably well-liked life coachingblog with e-products for sale. He would have liked to throw a Twitter party to boost his sales. He had some traction on his blog and Twitter, but he lacked the buzz factor. So we made a party to celebrate the people that he worked with and needed to promote.
A month later he informed me that it was one of the best business calls he has ever made. He was getting referrals from folks he helped promote. He also increased his Twitter presence and made his network stronger.
Your business has many opportunities that can push sales and build presence on the web. The concept is to make something that spreads your message/products so helping others build their business too.
To do that you have to do 3 things:
1. Reach out to folk you can partner with
There are folks in your community that don't know how overwhelming you are. They need to know about what you do. The only possible way to try this is to make a dash that places you on their radar.
2. Have some fun with your selling
Whatever social media plan you have, whether it being instructional YouTube videos or blog articles that builds your authority, you want to enjoy your work. If you are doing online marketing because you believe you have to, then stop now. You will not get anywhere till you do selling you like doing.
3. Throw online parties that get folk meeting new folks
Throwing an online party should not just be about you and how incredible your products are. You need to focus on people besides yourself. You may want to do what David did by throwing a party for other business owners or target building your community. If you target teaching rather than selling you will have lots more success building authority and building your clan, which will end in higher conversation rates on your site.
Your social media marketing should target helping people. By being useful you take the focus away from making sales and actually build a devoted group of shoppers. You'll see sales increase, but you will also build a group of shoppers that tell all of their buddies about what you do and how they need to check you out on your site, Facebook page, and Twitter account.
Mark Johnson likes to throw Twitter partiesand do NLP Training