Business

IGTV is a vertical video platform from Instagram to go against YouTube

Instagram is trying to bring a whole new concept to the world of video sharing platforms with its so-called IGTV network. It aims to work just like regular TV but with vertical videos.

The Android app is already available on Google Play and it’s gaining traction while Instagram has already reached 1 billion users, so we can assume it’s going to be a hit very soon. The difference between Instagram and IGTV, however, is that the latter pushes vertical videos only and can last up to an hour. This is probably because it’s going to be used only on smartphones.

The UI is very streamlined and there’s not much you can do aside from browsing videos. There are only a few categories – For You, Following, Popular and Continue Watching. You can still like, share and comment on videos, just like on YouTube, but it keeps a slightly different concept with the vertical video thing and the hour-long limit.

It’s free and you can start recording videos by yourself right away, just download it from Google Play and register an account.

Via