Huawei’s sub brand Honor posted strong growth in Q3 of 2018. Its shipments in Q3 of 2018 went up 27.1% that’s despite a 3.1% global slowdown in smartphone shipments. However, that’s lower than the 32.9% overall growth posted by Huawei, suggesting that the sub-brand is doing worse than its parent.
Honor also says that it now ranks first in market share in the mid and high-end online channel market for the same period – an enviable feat for such a young company. The company says it’s on track to achieving its goal of becoming a Top 5 manufacturer in the next three years and Top 3 in the next five years.
Having your own e-brand seems all the rage these days with Xiaomi making Redmi a separate brand, creating Poco (or Pocophone, depending on where you live), BKK launching the Realme brand.