Samsung has released its latest television commercial on YouTube, one that is likely set to air during the 90th Annual Academy Awards on ABC this Sunday.
The ad features two TV actresses: Issa Rae and Constance Wu throughout various scenes encouraging viewers to make anything, even make something awkward. The ad, of course, shows off the Samsung Galaxy S9 and S9+ in the gorgeous Lilac Violet color.
Ironically, after saying make something big the kids reply with but we dont have a budget so the obvious response is make something small. The irony comes when thinking about the steadily increasing cost of flagship smartphones, particularly from Apple and Samsung.
Anyway, the overall tone of the ad is encouraging young creators to go out there and make mistakes, make something, make anything, before making history. This message ties in perfectly with Samsungs Do What You Cant ad campaign.
ABC is reportedly asking for $2 million for a 30-second ad spot during the Academy Award Ceremony. This is no surprise as Samsung is well-known for high-spending advertising campaigns.