Help – How Can I Promote My Website?
Someone came to me one day and said, “My website has been live for three months. I’ve only had five visitors, and they didn’t buy. Please help me promote my website!” How do I promote my website so people will visit? This is the question I hear most often from small business owners, professional firms, and people who are trying to run home-based businesses. It is the right question to ask. Recent studies indicate that at least 86% of people looking for a business use internet search. Web visibility for any business needs to be a primary consideration.
The vast majority of people who say, “I need to know how to promote my website” think they already know how. Most of them actually do not know how to promote a site. And the question should actually be more specific. The correct question is: How do I promote my website in order to rank in the top ten results on the search engines?
A recent study showed that 97% of those who conducted the 61 billion searches performed every month do not click beyond page one. Now that search results include live social search results as well, ranking in the top ten for a keyword is the goal. If you cannot accomplish that, you can buy a sponsored ad that will appear high on the first page.
How Do I Promote My Website to Rank on Page One?
Effective website promotion requires a combination of tactics. You can either manage the campaigns yourself, hire a marketing firm to do everything for you, or you can work with various contract and freelance experts who will provide the expertise you need in various areas of your marketing plan. Only you can evaluate the balance between time and money: what do you have the time and knowledge to do and what can you afford to outsource. The way I promote my website might be different from the way you promote your website.
Promote My Website with the Right Methods
This is also a question I hear frequently. Here are the tactics I use to promote my website and that I believe will serve you well in promoting yours.
- A professionally constructed website
- Identify the keywords people use to find your products.
- Search Engine Optimization of your site and everything else
- PPC ads on search engines
- Effective social media campaign, to build interest and to build incoming links to your site
- A well-conceived blog (with links to your site)
- Internal site links
- Content development plan
- Market articles you write
- Media relations campaign and regular press releases
- Submit the site to search engines, directories and indices
- Optimal use of local search
- Use top-notch landing pages
- Have a lead generation strategy
- Lead management system
- Create lead bait – write or create free items that people will sign up to receive.
These are the methods you need to “promote my website.” If you can weave these together in the right proportions, you will have a good site promotion plan and you will begin driving quality traffic to your site. When you ask me, “How do I promote my website?” this is the best outline I can provide.
If you are a small business owner or professional and want to learn more about lead generation, see the free video, “How Article Promotion Can Drive 25,000 Visitors to Your Site Each Month – For Free.”
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