Google is really dedicated to the Pixel (XL) phones this year. If the huge ads popping up all over major cities around the world was no indication, then perhaps the fact that Google is already advertising in newspapers and has several video ads out already could mean that Google is committed to the Pixel phones and competing alongside the iPhone.
All video ads so far generally have seen a similar theme. Rather than showing off any specs, cameras or features, the phone is advertised as a cohesive experience rather than as part of the spec race. Much like the iPhone.
The ads start off with a white background and a very familiar Google search box. The idea of the search box is that it contains whats important and relevant to each and every one of us, therefore solidifying the idea that Google is a huge part of our lives. The search box eventually morphs from a long flat box to a tall slab of Pixel.
Here are Googles latest Pixel ads: Crush by You, and Together by You. #pixel
Perhaps not everyone who watches these ads will analyze them like we just did, but the hope (of any marketing, really) is the fact that Google sells a phone would stay in the back of everyones minds in hopes that they consider it when choosing their next phone. Sadly, only those who have Verizon (at least in the States) will be the only ones who will casually run into the Pixel on display at a carrier store.
What do you think of these ads? Do they get the message across clearly, or should Google advertise the Pixel phones some other way?