Google first introduced Posts a while back as a way for US Presidential campaigns to reach more people via Google Search results. Today, Google announces that Google Posts are now available to musicians so fans can follow them the same way.
Musicians can go to posts.google.com and get verified. Once done, they can make posts that will show in Google Search results. Googles Blog post featured the following artists: Lorde, Steve Aoki, Sia, Son Litte, Sofi Tukker, Shakira, and Kygo. Simply perform a Google search and you can see the artists update in a sort of Twitter-feed kind of format.
Google says these posts will appear in the artists Knowledge panel that come right before the actual search results. This is a great way to reach Google Search users who may not follow the artist or probably doesnt use social media.