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Global launch for Samsung’s Bixby assistant set for today

Samsung looks all set to globally launch its Bixby virtual assistant today. The company shared the following ad on Facebook, confirming August 22 as the roll out date.

The following video teaser was posted on Twitter:

Its coming. Meet #Bixby August 22nd. pic.twitter.com/GjOyrDPsAw

Samsung SmartLife (@SamsungSLife) August 20, 2017

The process for global launch kicked off recently when the company started rolling out updates to Bixby apps – including Bixby, Bixby PLM, Bixby Wakeup, Bixby Dictation and Bixby Global Action – in several markets around the world.

Despite the roll out, the functionality was not enabled then. So the pending server-side flip should happen today.

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