Business

Gartner: Huawei sold more smartphones than Apple in Q2 this year

A month ago IDC reported that Huawei surpassed Apple to become the second largest smartphone maker by shipments. Today Gartner came out with a similar statement, but this time measuring the sales.

Huawei saw its smartphone sales grow by 38.6% in Q2 this year. The main driving force behind the growth was the Honor sub-brand, which is available in 70 markets.

Apples sales barely changed compared to last year the difference is less than 1%. Interest in the iPhone X faded quicker than in Apples earlier top models. The iPhone 8 duo was seen as an incremental upgrade, which slowed the growth even further.

Worldwide Top 5 Smartphone Sales to End Users by Vendor in 2Q18 (Thousands of Units)

Vendor
Q2 2018 Units
Q2 2018 Market Share (%)
Q2 2017 Units
Q2 2017 Market Share (%)
Samsung
72,336.4
19.3
82,855.3
22.6
Huawei
49,846.5
13.3
35,964.3
9.8
Apple
44,715.1
11.9
44,314.8
12.1
Xiaomi
32,825.5
8.8
21,178.5
5.8
OPPO
28,511.1
7.6
26,092.5
7.1
Others
146,096.1
39.0
156,190.8
42.6
Total
374,330.6
100.0
366,596.1
100.0

Source: Gartner (August 2018)

Meanwhile Samsungs smartphone sales dropped 12.6%, but the company is still in the leading position by quite a margin. Demand for Galaxy flagships fell, which hurt Samsungs profitability. The Galaxy Note9 is expected to revitalize the growth.

Xiaomi leapfrogged Oppo as its sales grew by 55%. Gartner attributes this to Xiaomi combined online and retail strategy.

As for operating systems, theres not much to say. The market share of iOS mirrors Apples sales, everything else is Android.

Worldwide Smartphone Sales to End Users by Operating System in 2Q18 (Thousands of Units)

Operating System
Q2 2018 Units
Q2 2018 Market Share (%)
Q2 2017 Units
Q2 2017 Market Share (%)
Android
329,503.4
88.0
321,848.2
87.8
iOS
44,715.1
11.9
44,314.8
12.1
Other OS
112.1
0.0
433.1
0.1
Total
374,330.6
100.0
366,596.1
100.0

Source