Branded and co-branded debit card programs can help companies to increase their customer base and strengthen the bond with existing customers. These Co-Branded cards are safer and better options than cash and store gift vouchers.
With branded prepaid card programs, companies can print their brand names and logos on the co-branded cards. Since these programs involve association of renowned credit card brands such as MasterCard and Visa, they help in promoting a companys brand image and increasing its recall value.
Co-branded cards allow companies to access a wider customer base. Well-designed and well-implemented co-branded card programs can decrease a company’s acquisition costs and in turn, enhance its business prospects. It can be beneficial for both, local and international business organizations.
These cards are very customer-friendly and issued instantaneously. They provide the customers with flexibility pertaining to spending of funds. These cards also enable the customers to shop even in the absence of cash.
Co-branded debit cards serve as a reminder of a particular business entity to its customers. This helps in promoting the companys brand image. With these card programs, a company can offer several discounts for both, new as well as existing customers to increase the loyalty of customers towards its products.
Cobranded cards can benefit the customers to a great extent. They are very convenient to use. With co-branded debit cards, customers can pay online for their purchases. Besides, by shopping at the outlets that have an association with the bank issuing co-branded card, customers can avail attractive discounts.
Financial Institutions, insurance firms, trade organizations and MLM and Forex companies have all reaped the benefits of co-branded debit card programs. Many business organizations in places such as Asia, America, Europe and the Middle East have profited by implementing co-branded or generic debit programs.
Find out the attractive benefits provided by prepaid cards and credit cards.