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Developer pulls top selling iOS ad-blocking app, says it ‘just doesn’t feel good’

Popular iOS ad-blocker Peace, which has been the number one paid app in the US since iOS 9’s debut, has been pulled from the App Store. It was developed by Marco Arment, who is also the brain behind the popular read-it-later app Instapaper and podcast app Overcast.

As per Arment, Peace was designed in a way that it treated all ads the same, an approach which he now labels as “too blunt.” Apparently, the main issue he was facing was that the app was blocking ads from The Deck, the same publisher which serves ads to Arment’s own website as well as those of some of his close friends.

“Ad-blocking is a kind of war a first-world, low-stakes, both-sides-are-fortunate-to-have-this-kind-of-problem war, but a war nonetheless, with damage hitting both sides.” he said in a blog post. “Even though Im winning, Ive enjoyed none of it. Thats why Im withdrawing from the market.”

Those who’ve already bought the app can ask for a refund.

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