Samsung launched the Galaxy S9 and Galaxy S9+ at MWC in February, and the phone started hitting store shelves mid-March. A month later 8 million units of the new flagship series have been shipped, matching the numbers Galaxy S8 posted same time last year. The estimate numbers were published by analyst company Canalys which predicts stronger performance for this years duo compared to its predecessors.
Considering the Galaxy S9 is not a major step up from the S8, the performance is really impressive, says Ben Stanton, Canalys Analyst. The excellent result comes from significant improvements to Samsungs go-to-market strategy and the broadening of the initial market launch. Samsung also provided generous discounts to end users for trade-in programs.
Canalys also compared Samsungs rival Apple and its performance during the past quarter. According to Tuan Ahn Nguyen from Canalys, the iPhone X performance in Q1 is a clear indication of the challenges premium smartphones now face. While novelty is wearing off and premium features are being introduced in more affordable devices, Samsung managed to tackle such issues with the trade-ins mentioned above and partner-driven offers.